How many options should be initially identified?

In the Better Business Cases methodology, the initial phases of developing a business case emphasize the importance of identifying a comprehensive array of potential options to address the identified problem or opportunity. The best practice suggests that an organization should aim to generate a broad selection of options, typically around twelve, to ensure adequate exploration of possibilities. This extensive range allows for a thorough evaluation of different approaches, fostering innovation and facilitating a more robust analysis of the impacts that each option may deliver.

This process not only increases the likelihood of uncovering the most viable solution but also enhances stakeholder engagement, as various perspectives can be incorporated into the consideration of solutions. Consequently, starting with a higher number of options helps to mitigate the risk of overlooking a potentially effective alternative that may not be immediately evident. The focus on generating a wide range of options is essential for the effective development of a business case that is both compelling and comprehensive.