In the context of business case assessment, what does qualitative analysis focus on?

Qualitative analysis in business case assessment concentrates on non-numeric factors that provide insights into the perceptions, feelings, and attitudes of stakeholders. This approach is critical for understanding the context and impact of a project or initiative, as it encompasses elements like stakeholder sentiment, organizational culture, and team dynamics. These factors are essential for making informed decisions that go beyond mere financial metrics, as they can significantly influence the project's success and acceptance within the organization.

By considering qualitative aspects, decision-makers can better appreciate how a project aligns with organizational values, stakeholder needs, and potential risks that may not be evident through quantitative analysis. This holistic understanding allows for more strategic planning and implementation, ensuring that both tangible and intangible benefits are weighed in the business case evaluation.