What does continuity in benefits management aim to achieve?

Continuity in benefits management primarily aims to ensure that the benefits realized from a project are sustained and continue to add value even after the project has been completed. This perspective emphasizes the long-term impact of organizational changes and investments rather than merely achieving immediate outputs or short-term objectives. Effective benefits management involves keeping a focus on how the changes introduced by a project can be maintained and maximized over time, leading to a lasting positive effect on the organization.

By aiming for sustained benefits, organizations can ensure that they leverage the initial investments made during the project and integrate them into their ongoing operations. This reflects a broader understanding of success, which is measured not just in terms of project deliverables but also in how well those deliverables contribute to the organization's strategic goals over time. Therefore, the emphasis on longevity and sustainability in benefits management is crucial for driving continuous improvement and value realization.