What is the goal of the economic case within a business proposal?

The goal of the economic case within a business proposal is primarily focused on justifying the financial aspects of the proposal, particularly in relation to public value. This entails demonstrating the cost-effectiveness and financial viability of the proposed project or initiative, ensuring that the benefits outweigh the costs.

In the context of public sector projects, the economic case seeks to articulate how the investment will yield significant returns or value for society, not just for the stakeholders directly involved in the project. It typically involves a thorough analysis of various financial metrics, including net present value (NPV), return on investment (ROI), and cost-benefit analysis, all aimed at making a compelling argument for why the proposed project is worthy of funding.

The economic case supports decision-makers in understanding the financial implications and societal benefits of proceeding with the proposal, enabling more informed choices that align with public interest. This overarching focus on financial justification and societal impact distinguishes it from other components of a business proposal, such as operational effectiveness, regulatory compliance, or technical specifications, which serve different purposes within the overall business case framework.