What role does continuity play in benefits management?

Continuity plays a crucial role in benefits management by guaranteeing ongoing benefit sustainability. This aspect is vital for ensuring that the benefits delivered by a project are not only achieved but also maintained over the long term. When benefits are continuously monitored and supported, organizations can adapt to changing circumstances and make informed decisions to preserve those benefits. This involves ongoing engagement with stakeholders, regular assessment of performance against desired outcomes, and implementation of strategies to address emerging challenges.

In contrast, maintaining a project’s timeline or defining project parameters is more about project management rather than benefits management. Focusing on short-term goals does not align with the broader aim of benefits management, which is to ensure that the benefits realized by a project endure and continue to deliver value to the organization over time.