What should be prioritized in the OBC according to business case principles?

In the context of the Outline Business Case (OBC), prioritizing value for money and preferred options is crucial. This principle focuses on ensuring that the proposed investment delivers the greatest benefit relative to its costs, thus maximizing the overall value derived from public resources. Decision-makers assess various options and select the one that not only meets strategic objectives but also provides the most advantageous return on investment.

Focusing on value for money involves a comprehensive assessment of benefits, costs, risks, and impact over the lifespan of the project, ensuring that the chosen solution aligns with stakeholder needs and is justifiable to funders and the public.

In contrast, options such as public relations management, technical specifications, and immediate cost reductions may play supporting roles but do not directly align with the foundational goal of optimizing public investment and achieving desirable outcomes. Public relations management, for instance, is more of a supplementary activity that supports the project rather than a core focus. Technical specifications are essential for project execution but need to be framed within the context of value delivery. Immediate cost reductions may overlook long-term benefits, which is a fundamental component of sound business case practice. Thus, prioritizing value for money and the preferred option ensures a balanced approach that leads to sustainable and effective decision-making.